Privacy Policy

Last updated: March 6, 2026

1. Introduction

Perfect Motion Sports Therapy, LLC ("we," "us," or "our") operates Perfect Motion Sports Therapy and is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, and safeguard your information when you visit our website, use our services, or interact with us.

2. Information We Collect

Personal Information

We may collect the following types of personal information:

• Name, email address, phone number, and mailing address
• Date of birth and gender
• Insurance information and billing details
• Health and medical history relevant to treatment
• Emergency contact information

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our site
• Referring website addresses
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your personal information to:

• Provide, maintain, and improve our healthcare services
• Schedule and manage appointments
• Process payments and insurance claims
• Communicate with you about your care, appointments, and treatment plans
• Send appointment reminders and follow-up communications
• Send promotional offers and practice updates (with your consent)
• Comply with legal and regulatory requirements
• Improve our website and patient experience

4. SMS/Text Messaging

If you opt in to receive text messages from Perfect Motion Sports Therapy, you may receive:

• Appointment confirmations and reminders
• Follow-up care instructions
• Promotional offers and special announcements (marketing messages only with explicit opt-in)

Message and data rates may apply. Message frequency varies. You can opt out at any time by replying STOP to any message. Reply HELP for assistance or contact us at (978) 800-3247 or [email protected]. Your consent to receive text messages is not a condition of purchasing any goods or services.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All mobile opt-in data, phone numbers, and SMS consent collected through our website or intake forms will never be sold, rented, or shared with any third party for their own marketing use. Information may be shared with subcontractors who support our operations (such as scheduling software or customer service platforms), solely to provide those services. All categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.

5. Information Sharing

We do not sell your personal information. We may share your information with:

• Healthcare providers involved in your care
• Insurance companies for billing purposes
• Service providers who assist our operations (e.g., scheduling software, payment processors)
• Legal authorities when required by law

6. Data Security and Handling

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our data security practices include:

• Encryption: Sensitive data is encrypted in transit using SSL/TLS protocols and at rest using industry-standard encryption methods.
• Access Controls: Access to personal and health information is restricted to authorized staff on a need-to-know basis. All staff with access to patient data are trained on privacy and security protocols.
• Data Retention: We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law and healthcare regulations. Medical records are retained in accordance with Massachusetts state law and HIPAA requirements.
• Secure Disposal: When personal information is no longer needed, it is securely deleted or destroyed in a manner that prevents unauthorized recovery.
• Breach Response: In the event of a data breach that affects your personal information, we will notify you and applicable regulatory authorities in accordance with applicable law and our HIPAA obligations.

No method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. We encourage you to contact us immediately at (978) 800-3247 if you suspect unauthorized access to your information.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• File a complaint with a regulatory authority

8. HIPAA Compliance

As a healthcare provider, we comply with the Health Insurance Portability and Accountability Act (HIPAA) regarding protected health information (PHI). Our Notice of Privacy Practices, available at our office, provides additional details about how we handle PHI.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and deliver relevant content. We use the following types of cookies:

• Essential Cookies: These are necessary for the website to function properly. They enable core features such as navigation, form submissions, and security. These cookies cannot be disabled.
• Analytics Cookies: We use analytics tools (such as Google Analytics) to understand how visitors interact with our website. This helps us improve our content and user experience. Data collected is aggregated and anonymized where possible.
• Marketing and Advertising Cookies: We may use third-party cookies to serve targeted advertisements and track the effectiveness of our marketing campaigns on platforms such as Meta (Facebook/Instagram). These cookies may track your activity across other websites.
• Functional Cookies: These cookies remember your preferences and settings to provide a more personalized experience on return visits.

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling certain cookies may affect the functionality of our website. To opt out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout. To manage your ad preferences on Meta, visit your Facebook or Instagram account settings. For more information about cookies and how to manage them, visit allaboutcookies.org.

10. Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 without parental consent.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website with a new effective date.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Perfect Motion Sports Therapy, LLC
485 Great Road, Acton, MA 01720
Phone: (978) 800-3247
Email: [email protected]